Everyday it seems like I see a new women's perfume being touted by some celebrity as the next hot thing and with the perfume and cologne industry bringing in over twenty billion dollars a year it's no surprise that companies are using celebrities to help them corner a piece of this market.

The big question is however, are the perfumes being pushed by these stars really worth the money being asked for them? Sometimes the answer to this may depend upon whether or not you really like the fragrance or if you are a huge fan of the celebrity who is endorsing the perfume.

What you really need to look at with these perfumes is whether you are actually shelling out your hard earned money for the actual scent or for the name associated with it, those endorsements don't come cheap. In many cases you will find that the fragrance is just a cheap knock off that can be made anywhere by anyone. In some rare cases you will find distinct scents that cannot be found anywhere else, those are worth considering.

One example of an overpriced scent that can be found and remade easily is the one endorsed by Britney Spears. It's just some simple fragrances blended together that you can get without paying the price for her name.

The perfume that is pushed by Beyonce is one that may be worth looking at because it does contain a distinct scent that may be hard to duplicate, you just have to decide if it is worth the money.

Then of course we have Paris Hilton who is only famous because she was born with a silver spoon in her mouth. Sorry, but I am just not impressed. She is a master at getting her name out though and of course she endorses a perfume named after her. But, like most other celebrity endorsed perfumes hers is nothing special and could be recreated with a little work.

One perfume that I have seen of late that is somewhat unique is the one that Jessica Simpson has reportedly had a hand in making. With scents like coconut, honey, and white chocolate it is quite unique and could be worthwhile.

These days you see celebrities selling all kinds of things. Some sports stars actually get paid more for their endorsements than they earn from their sport. The perfume industry is an enormous global business so you will not see it going anywhere but up and you will see companies rely even more on the use of celebrities to help them sell their particular fragrance. My advice is, let the buyer beware.

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About the Author

Gregg Hall is an author and internet marketing consultant living in Navarre Florida. Find more about women's perfume and discount perfume at http://www.womensperfumedirect.com